people@brainsmiles.com

Hexagon Offices

Challenge

Hexagon Offices is an “A” class office building located in Cluj-Napoca, that offers 1600 work stations and leisure activities areas like restaurant, fitness, open terraces, coffee shop, supermarket & much more. Our challenge was not an easy one. The building was initially destined for a different purpose and the public perception whs fixed on that, therefore our challenge was to position the brand as a dedicated place for work-life pleasure. Through integrated multichannel awareness and positioning campaigns, strategic messaging & content creation, visual concepts and PR initiatives, we succeeded in switching the general perception about the building from an old unfinished project into a modern and complex location for business and leisure activities.

Delivarables
  • Marketing strategy
  • Brand strategy 
  • Communication & PR strategy
  • Verbal identity
  • Event/Party concepts
  • Integrated marketing communication strategy
  • Multi-channel campaigns
  • Competition and customer analysis
  • Content creation
  • Strategic messaging
  • Marketing budget planning
  • Tracking and progress management
  • Marketing audit
  • Marketing visuals
  • Merchandise & stationery 
  • Web – content,UI/UX design, development
  • Social media heartbeat
  • Digital advertising
  • Outdoor advertising
  • Radio production & management
  • Customized PR concepts
  • Video – script, content, production
  • Photography
Website

www.hexagon-offices.ro

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