Tora Trading Services
Being an IT company in Cluj is a tough job nowadays. You must constantly position yourself as an attractive employer through a recognizable, unique and attractive communication strategy. This was our challenge for Tora. Through the employer branding and brand positioning strategies, as well as through our creative campaign concepts, we set out to build an authentic personality for Tora’s employer brand, enhance employee loyalty and retention, attract the right candidates and position Tora as a strong player on the Cluj IT market.
- Strategic Messaging
- Employer branding strategy
- Brand positioning strategy
- Creative campaign concept & assets