Vicla Parquet is the biggest wood flooring manufacturing company in Romania, defined by its Italian legacy and a premium & elegant product collection of massive and layered parquet. Our challenge was to translate the heritage, craftsmanship and natural wood preciousness into a fresh brand, through a complete rebranding process. Our secondary challenge was to create an identity supported by branded materials to support the B2C positioning of the brand.
- Rebranding strategy
- Integrated marketing communication strategy
- Logo & brand identity design
- Web – content, UI/UX design, development
- Product catalogues
- Merchandise & stationery
- Brand Manual