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Vicla Parquet

Challenge

Vicla Parquet is the biggest wood flooring manufacturing company in Romania, defined by its Italian legacy and a premium & elegant product collection of massive and layered parquet. Our challenge was to translate the heritage, craftsmanship and natural wood preciousness into a fresh brand, through a complete rebranding process. Our secondary challenge was to create an identity supported by branded materials to support the B2C positioning of the brand.

Delivarables
  • Rebranding strategy
  • Integrated marketing communication strategy 
  • Logo & brand identity design
  • Packaging 
  • Web – content, UI/UX design, development
  • Product catalogues 
  • Photography 
  • Merchandise & stationery
  • Brand Manual
Website

https://vicla.ro/

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