Yep’n Yo is a sweet and savory pancake shop that needed a strong differentiation in the local food truck market. In order to firmly position Yep’n Yo as THE place in town for a guilty pleasure, we’ve created their brand persona, Ben the Unicorn who became a central element of the communication and marketing strategy we’ve developed for them. To support even further the success of their relaunch, we embarked on a creative process that resulted in a fun launch party concept and an engaging (to say the least 😄) presentation video. The result – a fresh, unique and charming brand whose popularity went off the roof from day one of their relaunch.
- Communication strategy
- Verbal identity
- Integrated marketing communication strategy
- Launch party concept
- Video content / script & production coordination
- Social media channels management & assets